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Bolton Wanderers Football Club and business utility supplier Yü Energy have announced a new wide-ranging partnership agreement.
The Nottingham based business energy and water supplier will provide utilities until mid-2021 and will also be partnering on a range of energy related initiatives including the provision of electric vehicle charging points for the University of Bolton Stadium.
Yü Energy will be the club’s designated back of shirt sponsor until the end of the 2020/21 playing season.
The new partnership builds on the existing relationship, with Yü Energy having supplied energy to Bolton since 2017. After the club fell into administration and following the subsequent takeover by FVWL Football Limited, Yü Energy worked closely with the Club to find a viable solution that could help to establish an ongoing mutually beneficial partnership and support the Club in regaining a sound commercial footing.
Yü Energy CEO Bobby Kalar welcomed the deal.
“We are absolutely delighted to announce this new partnership with Bolton Wanderers FC,” said Bobby.
“It’s an honour for Yü Energy to be powering the University of Bolton Stadium and continuing our partnership with such a historic football club.
“We recognise the vital role the Club plays in the local community. We have worked hard with the team at Bolton and utilised our robust internal financial controls to find a win-win commercial solution that would allow the club to rebuild and continue to flourish.
“Our partnership will allow Bolton to continue to benefit from our unique multi-utility offering, with the convenience of bringing together the gas, electricity and water supply all in one place as well as enhancing the stadium facilities with the addition of EV charge points.
Bolton Wanderers CEO, Emma Beaugeard, commented on the partnership.
“We were impressed with how Yü Energy worked with us to quickly find a positive commercial solution to our utility needs.
“We’re looking forward to the enhancement of our stadium and hotel facilities with the addition of electric vehicle charging that will boost our sustainability.
“We are delighted to welcome Yü Energy as our new back of shirt sponsor, and we look forward to working closely with the team at Yü to further develop our partnership.”